A white label product is made by a manufacturer and sold to many brands, each putting its own label on the same item. A private label product is made for one brand, often to its own formula or specs, and sold only under that name. Velora Media markets both kinds of brands.
Pick a product with healthy margins, order samples, and confirm the manufacturer's minimum order. Then build a brand around it, launch a site, grow a waitlist, and test ads before ordering big. Velora handles the brand, site, video, and ads, so your product launches looking like a real brand, not a catalog item.
At Velora, Brand & Creative costs $800 to $5,000, a launch site through Starter Web Presence costs $400 to $900, and Paid Media Management runs $1,500 to $6,000 a month plus ad spend. You can start with any one of those, and your plan is set on a free consultation.
Start small and test. Run Meta ads to put the product in front of people who were not searching yet, use Google ads to catch shoppers already looking, and try several creative versions before raising budget. Velora's Paid Media Management runs both channels to a target return on ad spend, from $1,500 a month.
Give shoppers a reason to pick yours when the item inside might be similar. A clear audience, a story, strong visuals, honest reviews, and bundles or extras make the difference. Velora's Brand & Creative builds the identity and positioning, and product videos show the item in use, so the brand does the selling.
Build demand before launch day. Collect emails with a waitlist and an early-access offer, post product videos while you wait for stock, and tell the list first when it ships. Velora's Email List Starter Kit sets up the platform, a signup page, and a welcome series for $300 to $700.
B2C customer acquisition is how a brand finds, converts, and keeps individual shoppers: ads and content bring them in, signup offers capture their email, the site converts them, and follow-up brings them back. Velora's Growth Systems builds that full funnel with live dashboards, for $2,500 to $5,000.
Creative that shows the product being used, hooks viewers in the first seconds, and comes in enough versions to test. Skincare and supplement ads must stick to claims you can support, since ad platforms restrict health claims. Velora's AI Meta Ads Studio delivers a monthly pack of ads, from $1,500 a month.
Yes. Velora's AI Commercial Starter produces a 15 or 30 second commercial with a scripted story, AI voiceover, and branded motion visuals, delivered ready to run as an ad. One spot costs $1,500, two formats cost $2,500, and the full set of cuts costs $5,000, with one revision round included.
Follow up after every order. A thank-you email, a how-to tip, a review request, and a reorder reminder timed to when the product runs out bring buyers back. Velora's Foundation Systems sets up post-purchase, reorder, and abandoned cart flows, up to three sequences, for $1,000 to $2,500.
Many brands do both, for different reasons. Amazon brings shoppers who are already searching, while your own site keeps the customer list, the margins, and the brand experience. Velora builds your own site, email list, and ads that send traffic to it, and does not manage Amazon seller accounts.
Velora Media is a marketing agency, so for skincare, supplements, candles, and most other products, you work with your own manufacturer and Velora builds the brand and the demand. Apparel is the exception: Velora offers private label and cut-and-sew clothing manufacturing through its apparel page at apparel.veloramedia.cloud.
No. Online, white label marketing usually means an agency reselling marketing services under another agency's name. Marketing a white label brand means helping a company that sells a sourced product build a brand and win customers. Velora Media does the second: brand, launch site, ads, and B2C customer acquisition.
Yes. Velora Media is based in Manhattan and works with white label and private label brands in Manhattan, Brooklyn, Queens, the Bronx, and Staten Island. Branding, video, ads, and email all run online, so your location does not limit the work, and the free consultation is booked online.
You do. Your logo, brand files, site, ad accounts, videos, and customer list all stay in your name. Velora works with the access you grant and hands back everything it builds. Ongoing support is there if you want it, and if you ever move on, everything you paid for stays with your business.